Ipagio has relaunched as LeadPress. LeadPress not only offers a whole new platform with tons of new features and options, but also has Loan Officer Forums and a Mortgage Community as well! Ipagio.com is turning into a blog style format and will cover mortgage marketing and real estate marketing related topics.

LeadPress is Different

LeadPress is made by mortgage brokers, by mortgage brokers. We understand the importance of giving website visitors the best online experience possible. Clear calls to actions, optimized mortgage applications and conversion factors, mortgage calculators and useful information are some of the ways LeadPress helps convert your website visitors into exclusive mortgage leads.

Generate More Leads From Offline Advertising

Now more than ever prospects visit your website BEFORE contacting you when they are exposed to offline marketing such as direct mail, radio, TV or other offline marketing you may engage in.

These prospects visit your website to learn about your services and build trust in your company. This means that if you have a cheap or sub-par website you are losing deals and damaging your marketing ROI when high percentages of these visitors immediately abandon your site.

Generate More Leads From Online Advertising

Since LeadPress is Search Engine Optimized (SEO) and includes the world’s most powerful blogging engine (WordPress), you have the best blogging and SEO tools available to achieve the highest search engine rankings possible. High rankings = more leads!

Do not undermine your offline marketing by using an average or “FREE” website!

The savings are an illusion due to the opportunity cost of lost closed deals that occur when users abandon a less than professional website. You are better off with no website than a cheap one. Something is NOT better than nothing when it comes to your online presence.

Finally, refer someone to LeadPress and we will pay you $250!

Have questions? Don’t be shy, we’re here to help!

Thanks!!!

The LeadPress Team
888-622-4022
www.leadpress.com

Did you know? LeadPress is the only provider that offers lifetime licenses? Other providers prefer to lease the site to you month after month, year after year, because they make more money. Since we’re mortgage brokers ourselves, we appreciate the value of paying a one time fee for something and having complete control over it for life.

How much are you spending leasing your site year after year? It’s very likely that you’ve already spent more in the last couple of years leasing than a one time LeadPress fee would cost.

Still interested in a Monthly Lease? We will also be launching monthly leases shortly, we’ll keep you updated.

The primary goal of most mortgage lead generation websites is to generate a consistent flow of exclusive mortgage leads. Mortgage Lead Conversion is the third of three steps in Internet Mortgage Lead Generation. Before mortgage lead conversion and mortgage lead generation can take place, there first two components of Internet Mortgage Lead Generation must be satisfied:

1 Search Engine Optimized Mortgage Website

A mortgage web site that has been optimized for relevant mortgage keyword terms being used by the target audience. An SEO optimized mortgage website will build high search engine rankings over time and help generate traffic. A mortgage website or mortgage template website is also important to any mortgage campaign as it is the hub of all mortgage marketing activities online and off. When prospects see mortgage marketing or advertising, the first place they go is to the website, this means that a mortgage website not only helps generate more internet mortgage leads from online SEO activities, but directly helps convert more prospects from offline mortgage marketing activities into exclusive mortgage leads.

2 Website Traffic

Traffic is generated from existing relationships and offline mortgage broker marketing activities such as direct mail, flyers, radio, tv and other mortgage marketing activities. Internet marketing campaigns such as pay per click or banner advertising will also drive traffic to your mortgage web site.

Organic search engine ranking will also help drive traffic to your web site. Creating unique content on your website and then generating links to that content to improve search engine rankings will also increase visitor traffic and search engine rankings.

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Many mortgage brokers and loan officers are quickly realizing that without a high quality mortgage website, they are missing out on a significant source of mortgage leads in their overall mortgage marketing strategy. They may have an older generation of website that hasn’t been updated by their mortgage website provider or they may not have a mortgage web site at all. As they search the market for possible mortgage website solutions, a few different options arise.

Mortgage Templates

Mortgage templates are a traditional low cost way for mortgage lead generation website providers to give their users high quality websites for a lower cost than that involved with building a custom mortgage website from scratch. Mortgage templates essentially prevent mortgage website design firms from having to start from scratch each time they build a website, lowering website build times and costs for the end user. Mortgage templates are a cost effective way to provide high quality websites that can still be customized, but without having to reinvent the wheel.

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Want to Generate Your Own Online Mortgage Leads? LeadPress Mortgage Web Sites help you increase mortgage lead generation from your online and offline mortgage marketing efforts. Having the right mortgage website is the key to mortgage lead generation online and off!

Increase Online and Offline Mortgage Marketing ROI

Do you purchase leads or engage in direct mail, postcards, radio, TV or other offline mortgage marketing? Most of these prospects visit your mortgage website before contacting you, so the having right mortgage web site is crucial! Now more than any other time in history, your mortgage broker website is the hub for all of your online and offline mortgage marketing efforts. It is critical that your online presence is not average, you must be more professional than those you are competing against.

Is Your Current Mortgage Website Generating Leads?

If the answer is no, then you are not alone. Your mortgage website probably employs a Full 1003 Application and a host of other Mortgage Lead Generation taboos, such as Flash Intros, Music, and overall tacky and generic designs.

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