mortgage website design
"Your website has done more for my company in the last month than my last website did in 5 years!"
Internet Mortgage Lead Generation is comprised of three interdependent components. If any of these components are not executed properly, mortgage lead generation will suffer greatly or be non-existent. This is especially true in the extremely competitive environment that exists among mortgage companies and mortgage websites online today. Simply stated, these components are mandatory for mortgage lead generation and there are no shortcuts.
The first component in mortgage lead generation is a Search Engine Optimized Mortgage Website that has been optimized for specific keyword terms. An SEO optimized mortgage web site will have content that is tuned for specific mortgage keyword phrases which will not only occur throughout web pages but within technical aspects of the site such as header tags, alt tags (image descriptions), meta tags, site maps, etc. (this is know as on-page optimization). Together, these optimizations provide a context for which search engines such as Google, Yahoo, and MSN are much more likely and able to index your mortgage website and help to increase mortgage search engine rankings and generation of mortgage leads.
Search Engine Optimized Mortgage Web Sites
The second component in internet mortgage lead generation is an Internet Marketing Campaign to increase your search engine rankings. As you rank higher for keyword search terms, more visitors see your website in the search engine results pages, which results in increased traffic to your website and generation of mortgage leads. Simply stated, the higher you are in the search engine rankings, the more traffic and clicks you will get. Search engine rankings equal traffic and the more traffic you get, the more mortgage leads you will generate. Traffic is a necessary component in this type of mortgage marketing.
Search engines rank websites by importance for specific keyword combinations. The most important metric they utilize to rank sites are the amount of external links pointing to a website. If Mortgage Site A has 1000 links to it from other websites and Mortgage Site B has 20 links to it, search engines will deem Mortgage Site A more important and will grant it higher search engine rankings.
Link building (the practice of obtaining links from external web sites to your own website) is accomplished by engaging consistently in a link building or internet marketing campaign. The most cost-effective and effective link building strategies consist of creating unique mortgage related content (new pages / articles and press releases) on your mortgage web site and then building links to this content. Links are created by submitting this content to hundreds of high ranking and relevant websites, directories, social bookmaking sites, press release websites, and blogs. These sources than publish your content with a link back to you. Other websites will then publish your mortgage related content from these sites, adding yet more one way links back to you mortgage lead website. These activities are very effective, but even more time consuming.
Mortgage Internet Marketing Services
The third component in internet mortgage lead generation is conversion. If you are successfully driving traffic to a search engine optimized mortgage website, then you must be able to convert those visitors to leads when they visit your mortgage lead generation website. For a mortgage website to be able to convert visitors to leads, it must be authoritative, must provide ample opportunities to gather leads (calls to action), must be a resource for visitors with useful information and tools, and must have high converting application forms.
Just Say No To the Full 1003. A very common mistake made on many mortgage broker websites is that they use the wrong style of mortgage application by providing a "Full 1003" application. The truth is that borrowers rarely, if ever, fill out a full 1003 application online. It is simply an outdated idea and approach to generating mortgage leads online. Conceived as a way to improve loan originator efficiency in the early days of the internet, the full 1003 application has fallen by the wayside as a useful tool and in most cases it actually causes significant harm to mortgage lead generation in mortgage web sites that employ it.
The above assertions are evidenced by the fact that virtually none of the major mortgage lead generating companies, mortgage marketing companies, and lead aggregators use a Full 1003 Application, instead they use a short form. We consistently get feedback from mortgage companies that they too, have had this same experience with the Full 1003 Application not generating mortgage leads for them in their mortgage marketing campaigns. Lead generation cannot occur until all Full 1003 applications are removed from the website. To confuse matters, virtually every major mortgage website provider today not only offers the Full 1003 Application, but they tout is as a lead generating tool. They are not only doing their clients' a disservice, they are hurting their clients' bottom line.
Follow The Leader. It is worth noting that as a result of millions of dollars in A / B testing by top lead aggregators, a very specific 4 page short form mortgage application has become the industry standard as evidenced by its use by virtually all online lead generation companies and mortgage lead generating websites in their mortgage marketing campaigns. This Short Form Mortgage Application rounds out the three necessary components in internet mortgage lead generation and internet mortgage marketing. Together these three components work together to generate internet mortgage leads and provide long-term, meaningful results for your mortgage marketing campaigns and bottom line.
High Conversion Short Form Mortgage Application
