mortgage marketing
"Your website has done more for my company in the last month than my last website did in 5 years!"
Marketing Your Website is the first step in generating the traffic necessary to generate your own mortgage leads. Simply put, the number of leads you generate is directly related to the volume and quality of website traffic you are able to generate. Mortgage SEO (otherwise known as internet marketing or search engine marketing) uses different marketing strategies increase your search engine rankings which in turn drives traffic. The amount of leads you generate is directly related to the volume and quality of the search engine traffic you are able generate through higher search engine rankings.
Campaign Strategy Ipagio Mortgage SEO Packages are priced on a Monthly Basis with a suggested Six Month Initial Campaign timeline. There are two package tier levels. Consistent results can be expected between months Six to Twelve.
Pre-Optimization: It is also critically important that you know what keywords to target in your SEO / Mortgage Marketing Campaign. If you engage in an SEO Campaign without carefully targeting the correct keywords, your lead generation results may be significantly decreased or non-existent. Keyword selection is a vital part of any SEO Campaign and there is little to no room for error. Our Keyword Research Report provides the detailed analysis you need to target the correct keywords and help improve the overall effectiveness of your Mortgage SEO Marketing Campaign.
Pre-Optimization Analysis: (If you are using an Ipagio.com Mortgage Website you don't need this service, your website is already optimized!) Before you begin adding content and engaging in an active SEO / SEM Mortgage Marketing Campaign, it is important that you address the current state of your mortgage website with an analysis on the current state of SEO on your website.This can and will affect your future SEO efforts.
Why? Search engines like websites that show consistent natural growth and favor websites that have quality links pointing to them. Search engines reward sites exhibiting such growth with high rankings, which in turn leads to greater traffic and increased mortgage lead generation.
How? The primary techniques used in marketing your website and Mortgage SEO are creating unique content (new pages) on your website and creating quality links to this content through link building. Link building is accomplished by submitting your website and content to relevant directories, social bookmarking sites, article directories and blogs increase links back to your site and thus help to improve search engine rankings and optimize Internet Mortgage Lead Generation efforts.
How Long Does SEO Take? Keep in mind that just like direct mail or any other type of mortgage marketing, an SEO Marketing Campaign requires a sustained and disciplined effort. Mortgage SEO is a long term internet marketing strategy with lasting results that requires an investment of money and time (6 to 12 months) to realize results in the form of leads generated on your website. In contrast, Pay-Per-Click or PPC campaigns (where you advertise on search engines and pay for each click you receive to your website) are a short term strategy where you are only as good as your last bid.
Keywords are the heart of Mortgage SEO and mortgage lead generation. Each new page of unique content we create is optimized for a 2 to 5 word keyword phrase. This is the phrase we want to rank well for on the Search Engine Results pages of the top search engines.
Use this Keyword Volume Tool and this Keyword Tool to measure search volume for candidate keyword search terms. Use the Google Keyword Tool to research keyword search phrases. Use the Ipagio Mortgage Keyword Tool to research keyword search phrases. 
